Jedward: Victims of bullying on primetime television?

John and Edward Grimes, identical twins from Dublin who perform under the name of Jedward, rose to fame on the X-Factor and have since gone on to reach number two in the UK with their debut single and enjoyed numerous top positions in the Irish charts, later representing their country in the Eurovision Song Contest this year where they came eighth. They have also appeared in pantomimes, numerous advertisements, campaigns and television programmes including Celebrity Big Brother where they came third.

Earlier this year they appeared bruised and battered as part of an anti-bullying campaign by the Irish Society for the Prevention of Cruelty to Children (ISPCC), surely a campaign close to their hearts as they themselves have been victims of bullying from an early age. In fact, at the age of twelve, the twins were forced out of one of Ireland’s most prestigious schools by bullies who targeted them because of their clean-cut image and love of cheesy pop music. Their treatment brings to mind another clean living pop star who has managed to live his entire life scandal free while also being ridiculed, derided, having his sexuality questioned and mocked throughout his life. He is still around while his detractors have long since vanished from the public consciousness. While musically, Sir Cliff Richard and Jedward are poles apart, behind the music is there much difference to how they are treated?

Now, Jedward are very much a Marmite act – you either love them or hate them. There seems to be no middle ground. Some find them irritating, others fascinating and entertaining. Personally, I was surprised they got as far as they did on the X-Factor and am even more shocked they are still making a living in the entertainment industry, but I have to admire their drive, enthusiasm and commitment. They are certainly not quitters.

However, whatever your own personal opinions, what we have here are two teenagers who don’t drink, smoke or take drugs, who live a healthy lifestyle, make the most of limited musical ability and most of all enjoy life. Is this really something to deride and ridicule?

On the X-Factor, Simon Cowell described them as ‘not very good and incredibly annoying’ which many would agree with, but his comments became much darker later on when he claimed they were “vile little creatures who would step on their mother’s head to have a hit” which even the most seasoned of Jedward haters would agree is harsh. Negative publicity surrounded them online during their time on the show, leading their mentor and now manager Louis Walsh to question “how people can hate two nice young kids from Ireland”. Their fans would disagree and those who I have spoken to describe them as thoroughly decent and having lots of time for their fans.

Over the Christmas period there have been numerous programmes featuring the twins and I am going to highlight how they are treated in two of them.

In ‘Celebrity Juice’, they have become regulars in a segment called ‘Keith vs Jedward’ in which the teams must predict who will successfully complete a task between host Keith Lemon (comedian Leigh Francis) and Jedward. In this, they are given ridiculous tasks which they complete with good humour and enthusiasm. Their strengths are played to and the audience very much laugh with them rather than at them. The whole show is a madcap event and this compliments their personalities and they act as a good foil to Lemon.

However, in the Christmas edition of ‘8 Out of 10 Cats’, they were continually shot down by host Jimmy Carr using phrases such as ‘Adults talking’ and claiming that his Christmas wish was that the twins would be struck down with a thunder bolt. Embarrassingly, as pointed out to him by team captain, John Richardson, you can’t be struck down by a thunder bolt, it would have to be a lightning bolt.

Also on the show, former teacher Greg Davies seemed to take a comment about him being much older than the twins and also having more than one chin in good humour but then repeatedly acted towards them in a very disrespectful and aggressive way, at one point claiming he had fainted while they were talking. As a former teacher, he should have known better and understood the effect bullying can have on people. While the twins seem to let all this go over their heads, no-one knows if it is having a negative effect or whether their past experiences have left them able to deal with any abuse aimed towards them.

Let’s not kid ourselves, what we have seen on television regarding Jedward is at the very least borderline bullying. Here are two teenagers who many youngsters love watching and listening to. If they are going to be booked on shows to be bullied by the hosts and other guests, then production companies need to consider whether they are comfortable with condoning bullying on their shows and the example it sets to any younger viewers who may be watching. Personally, while I usually find Jimmy Carr and ‘Cats’ hilarious, this edition left me feeling very uncomfortable.

At 42, I am far away from the demographic audience Jedward are trying to attract, but surely although they can be annoying and irritating, their vice free lifestyle, clean language and ability to laugh at themselves should be something to celebrate rather than berate. As role models for today’s youth, I can think of much worse examples and considering today’s climate of crime, recession, loss of civil liberties and dishonest public officials, Planet Jedward is looking like a more appealing place to live every passing day.

About Andrew Watt

I have created and administered a number of popular websites as well as writing for various websites, publications (including The Guardian), presenting radio shows and appearing on various television and radio programmes. You can follow me on Journalisted, Twitter and LinkedIn.